Website Types

Splashweb is part of Splash Media Group, and the talented Splash Team has extensive experience in designing and building compelling and attractive websites. Check out our portfolio link above to view some of the recent works completed by Splashweb.

Whether it's a simple, limited-page site for a small enterprise or a massive, constantly changing 'portal' for a large corporation, we'll ensure your site looks good, functions properly and speaks effectively to your audience.

'Static' websites

Static sites are the easiest, safest and most inexpensive websites to create. They allow great design flexibility in building a site that completely conforms to your brand and messaging and they work very well with search engines. Essentially the pages of a static site are all pre-built and are then served up to the world.

But it's important to realize that 'static' does not mean 'frozen'! Your website can still change, be expanded on, or be freshened with new content and imagery on a regular basis. 'Static' simply means that your website doesn't invoke or involve a database or specific programs to be run on a server based on a website viewer's inputs. Since static sites don't involve server-side programs, they are the most un-hackable sites that there are.

Using affordable industry-standard content management software like Adobe Contribute, you have the ability to make changes to your 'static' pages and thus update your website's content yourself whenever you want.

It's affordable, secure and you can still have control over content. And it’s a great solution for many businesses looking to utilize the Internet.

'Dynamic' websites

For those looking to take their website to the next level, consider what a 'dynamic' site might offer you. Dynamic sites can behave like applications - running programs (like event calendars, booking schedules, product browsing/purchasing, etc) that offer 'functions' your website's viewers can utilize.

In a dynamic website, pages are often assembled 'on the fly' as and when they are requested. Imagine a internet shopping/e-commerce site... where you choose the category of products you want to see, the price range you're considering, the manufacturers you like, etc. Once you make your choices, those inputs are sent to the webserver, which pulls all the relevant information pieces and then dynamically builds (assembles) a page just for you that contains the info as you requested.

This assembly is supported through the use of databases that contain the content of the site and which are stored on the server. The content of the databases are input by various (and often numerous) users through a dedicated CMS (Content Management System) - a web-based application with a front-end interface where users put their information in. CMS' are frequently used for storing, controlling, and publishing information such as news articles, media releases, technical manuals, sales guides, and marketing brochures. The content that is actually managed may include images, audio files, video files, and numerous other electronic documents.

A typical dynamic CMS may support the following features:

Identification of all key users and their content management roles;
The ability to assign roles and responsibilities to different content categories;
Definition of workflow tasks for collaborative creation;
The ability to track and manage multiple versions of content;
Separation of content's semantic layer from its layout (for example, the CMS may automatically set the colour, fonts, or emphasis of text.)

Dynamic sites that are managed through a CMS can be a bit more rigid than static sites in terms of limiting site design flexibility. However, Splashweb is well versed in adjusting these systems to facilitate a 'look and feel' that reflects your branding.

Splashweb utilizes a network of well supported open-source GPL code, giving you advantages over our competitors because you're not held hostage to some costly, proprietary CMS system. This gives you the freedom to move your website if needed, along with the highest levels of security, updates, and more!

Analytics

Whatever type and scale of website you choose, Splashweb makes sure it provides the statistical reports that allow you to gauge performance, assess relevance, understand traffic sources, and determine what people are truly interested in within your site.

All Splashweb-generated sites are integrated with Google Analytics, which records valuable stats such as: visitors, new visitors, page views, referring URLs, geographic visits, top search engines and keywords used, top navigational paths, average time spent on site, and much more. Analytics provides comprehensive data that helps you measure and optimize your marketing results!

For our SEO clients, we provide summarized monthly or quarterly analytics reports which show progress and positioning, along with recommendations for improvements or alterations.

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Website Types

'Static' websites

'Dynamic' websites

Analytics