Search Engine Optimization (SEO)

In today's evergrowing market, it is important for any successful company to make their mark with a solid online presence that is easily 'found' by their potential clients.

Search Engine Optimization is the process of optimizing your website through the use of effective keywords and other techniques, both on-page and off-page. These techniques are ultimately used to improve your 'organic' rank position in major search engines like Google and in turn, increase traffic to your site.

By targeting specific audiences, Splashweb can effectively drive individuals who are interested in your products or services to your website and as a result, increase the leads and sales for your business.

It's a fact that about 80% of most website traffic stems from search engines. It's thus easy to conclude that SEO is an important component to be considered in any website design and development process. At Splashweb, we offer expert SEO solutions and strategies that will help give you a competitive advantage.

Sample SEO Strategies include...

Keyword Research - strategic assessment and implementation of keywords throughout your site with an understanding of what potential clients are using as search terms in search engines.
Proper Procedure - tailoring and matching of keywords and various meta tags throughout your site to the actual textual content of your pages helps search engine 'web spiders' crawl (index) your site more effectively. We can address each page of your site specifically according to individual needs.
Competition Analysis - by researching your competitors, we examine who is currently in the top rankings and the potential reasons that contribute to that success. Perhaps it's simply high traffic that gets them 'up there', but more often than not it's the intelligent application and implementation of specific SEO strategies.
Content Management - Search engines are like content-eating monsters. The more you give them by freshening your site's content on a regular basis, the better you'll do in the rankings.
Link Exchange and Enhancement - the number and quality of objective, third-party links pointing directly to a URL or existing website helps search engines determine the importance of your site. But linking to other sites doesn't really help your rankings - it helps theirs. You want to arrange for other sites to establish links to yours in order to improve your visibility in the search engines.
Directory Submission - we have enlisted the help of various business directories and submit your site's 'map' in order to facilitate the links and file locations that the web spiders will crawl.
Compliant Site Architectures - we pride ourselves in building sites with clean code and valid structure. Malformed (sloppy) website coding often results in decreased rankings as the spiders cannot easily resolve the actual content on your pages - they may simply 'give up' when confronted by ugly code.

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Search Engine Optimization (SEO)

Sample SEO Strategies include...