E-mail Marketing

E-mail Marketing is rapidly becoming one of the most effective avenues available for businesses to communicate with their customers and Splashweb can help you take advantage of that opportunity.

Our experience shows that It can be an extremely affordable technique when an e-mail marketing campaign is planned and executed well.

Essentially, e-mail marketing is the composition and delivery of HTML-based e-mails that are delivered right to your customers' inboxes. These graphic-rich communications can feature your brand, your messaging and offer live links that go directly to specific areas of your existing website.

Behind the scenes, these types of e-mails contain HTML code, much like a website does. This code needs to be assembled with great care due to the wide variety of e-mail programs that people use. Properly configured, this code allows viewers to click links in the e-mail messages they receive and be directed right to your website. This also allows us to track these 'clicks' to understand what messages or offers are resonating best with your customers.

E-mail Marketing is one of the few truly measurable mediums available in the advertising world!

E-mail Marketing offers some fantastic benefits...

It's direct - going right to your customers' inboxes;
It's quick - generating almost immediate responses;
It's paperless - no printing costs; and
It's trackable - providing you with complete statistics on who received your message, who actually opened/read it, and what they clicked or showed the most interest in.

But it's not as easy as just pressing "send"...

The proper setup and execution of an e-mail marketing campaign is vital, because if done improperly, your e-mail communications can easily be flagged as 'spam' - thus not even reaching your intended recipients. Frequent spam flags can eventually result in 'blacklisting' - causing potentially serious harm to your reputation, your website, your e-mail system and quite possibly the many other companies who happen to share the same web server as you. This in turn can cost you thousands to tens of thousands to correct.

Making sure you're communicating with only those people who WANT to hear from you and have AGREED to hear from you can avoid many of the potential difficulties of e-mail marketing. We employ a fully compliant ('white-listed') e-mail delivery system and we'd be pleased to discuss with you what's needed to prepare an e-mail marketing campaign.

For more about E-mail Marketing, please see the document on our "Good Reads" page!

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E-mail Marketing

E-mail Marketing offers some fantastic benefits...